Almost 50% of your customers are searching for your business on their mobile phones, and this number will only continue to grow.
The good news is that unlike computer searchers who are shoppers, people searching for you on their phones are buyers
(81% of mobile searches result in a sale within 24 hours).
Why you need a mobile website:
- People use their mobile phones every day to search for information on businesses.
- Your website loads faster on the mobile phone when it is mobile-friendly. People are usually in a hurry and not willing to wait for a website to load. They’d rather click off and find another site that loads faster.
- Your business information is easily visible to consumers in a mobile friendly website. You can display a “Click to Call” button or a “Click for Directions” button, a menu or simple, pertinent features of your business that are easily visible on a phone.
- Potential customers use their phone when they have an immediate need for information or services.
- When you have two versions of your website, you can offer your information to two different sets of searchers – those on the road who are in a hurry and those who are sitting at home with time to do research.
- A mobile website gives you another site to market to search engines and directories, increasing your business’ rankings on the web.
- By 2014, it is estimated that half of Americans’ web browsing will be done on their mobile devices. It is critical for you to make sure you have a mobile website.
