Free Marketing Tip!

Hi, my name is_____________. You extend your hand, and like a greater part of the population, you instantly forget the name of the person. Why? At the moment of introduction, your senses are pummeled. Years of processing and data refinement are jockeying for content. Is this friend or foe? Is this person trustworthy? Are they attractive? What do they smell like? What feature is most striking? Is their hand moist or dry? All this combines with their name and the verbal data input. Your computer goes on overload. Quickly, you prioritize the information that you are deluged with and instinctively you search for an overall impression. In that process you forget the person's name. So what does this have to do with a logo anyway?

My name is Andrea Ratajczak and my business, PDA Marketing, has been creating Million-Dollar Marketing images and logos for businesses for more than 15 years. We understand how vital it is to make an impression - not only at the time of introduction, but to leave a lasting mark on your audience. This is where we match marketing with target audience, and tell the entire story about who you are and what you do with in the most simple and concise way possible.

Yep, a picture (or image) is worth a thousand words.

By definition, a logo is a graphic design element or several elements that reflect a distinctive name or brand. It can be a business name, using typography or font that is unique, or a symbol or image that identifies a business or organization. Affixed to business cards, ads, mailers, Web sites, banners, billboards, buildings, communications, literature, products, stationery and vehicles, the logo is the signature of the business entity.

One of your most powerful marketing tools, a good logo, is what helps your audience remember your business.

To guarantee that you hit the mark and develop the strongest identity possible, remember these important tips:
1. Who is your target audience?
2. What service or product do you want to promote?
3. What is the overall impression that you want to convey?
4. What type of logo is your competition using? You may want to use something similar so you can ride on their established brand.
5. What types of colors and shapes are relative to your industry?

Once this legwork is done and logos have been created, follow up with these ideas:
6. Create an informal focus group to see which logos are favored.
7. Tweak the logos.
8. Show the logos again for feedback.
9. Consider trademarking the logo.
10. Move forward with your business cards, letterhead, Web site.

WARNING: Never add too much detail to the logo. KISS ("Keep it simple, stupid") applies

PDA Pricing for Logo Design:
Logo Design: $147
Price includes 2 options, 3 sets of revisions

Business Pack: $350
Price includes design of business card, letterhead, and envelope
Bonus: printing of 100-starter cards 1-sided 4 color

For Examples Click Here