One of the biggest problems today for people utilizing direct mail to reach their target audience is getting noticed or having their message land on the “A” pile when the mail-sorting process begins.  The public is very hip to traditional gimmicks.  As a matter of fact, after years of studying direct mail techniques, I see so many look-a-like pieces that I have ended up tossing important stuff. The only method left to attract a reader is intrigue and uniqueness.

Yellow lined paper is unusual and a real attention grabber.  It is best used with a blue handwriting font to look truly personalized.  Another style is to use a “Courier” font.  This gives the impression of the message being typed.

Using yellow lined paper will increase readership  and that is what counts so don’t worry about hitting the lines perfectly. The biggest problem that can arise by using yellow lined paper from a pad is that it’s weight will wreck a printer by causing paper jams or worse.  There are only a few sources that can provide printer friendly paper.

It is important to make sure that the yellow shows through the outside of the envelope so the person receiving the mail will be interested and open it.  Use either a clear view front or just a window and put your postage and mailing information on the back.

To purchase yellow-lined paper for your next mailing, Click Here.

For the majority of our clients who want a new or upgraded website, we recommend a wordpress site. WordPress sites are search engine friendly and easy to use. Clients can easily manage their own content in just a few steps, making it cheaper and faster to keep your site up to date. At PDA, we use the Thesis theme and customize it to fit the look and feel of your company.

For our clients who have a wordpress site, here is a brief tutorial on how to use it:

The Dashboard is where you control the content of your site. To login to your Dashboard go to ‘yousiteurl.com/wp-login.php’ for example to login to PDA’s site we would go to http://www.pdamarketing.net/wp-login.php. We provided your address with your login information.  This URL will pull up a screen that looks like this:

Enter the username and password PDA provided for you and click ‘Log In.’ The Dashboard will come up, it should look similar to this:

To edit a page:

Down the left side of your window are different toolbars, click on ‘pages.’ (Hint- Click on the ‘carrot’ in the right corner of the gray bar to hide and unhide options)

When you click on ‘pages’ a list of pages pulls up. Click on the page you would like to edit.

The Dashboard allows you to edit text, stylize text, insert pictures and much more! Don’t be afraid to play around and get creative. After you have made your changes, don’t forget to press ‘Publish.’ If you do not press ‘Publish’ your changes will be lost.

How to insert an image:

Click the icon pointed out in the image above. (The icon looks like a gray rectangle inside a white rectangle.)

In the ‘Add media files from your computer’ window, click ‘Select Files.’ Navigate to the spot on your computer where your image is saved. Select the image and click ‘open.’

If you would like a caption, use the caption box to fill in a caption for your image. The caption will appear under the image in your page. Next, choose and alignment, ‘None’ will set your image apart on the page and no text will flow around the edges. ‘Left’ will align the image left and text will wrap in the available space to the right. ‘Center’ will insert the image in the center, text will flow to the left and right of the image. ‘Right’ will align the image to the right of the page and text will flow to the left of the image. WordPress gives you the option of 3-4 sizes, full size is the actual size of the image you selected. If you would like a specific size for your image you need to edit the size before you upload to wordpress. If one of the sizes wordpress selected is suitable, click the bubble to the left of the size. After you are done making adjustments, click ‘Insert into Post.’