PDA Marketing’s formula for success is attributed to our core values of excellence and dedication.
Owner, Theresa Ratajczak, has extensive experience in visual design and digital marketing. Her project management portfolio includes product and identity packaging, comprehensive branding initiatives, research and information marketing, outdoor marketing campaigns, marketing tool development, brochure development and annual report designs.
Whether based on the immediacy of business, or the need for long-range planning and growth, PDA Marketing works closely with its partner clients to create synergistic solutions, creative campaigns and in-depth development of innovative concepts. Their approach is results based.
Co-founder Andrea Ratajczak, currently consults as a marketing strategist, for PDA. Her background knowledge of strategic planning, market positioning, media relations, partnership alignments, online and offline campaign development and copy writing have been integral to PDA’s decades of success.
“It’s all about connecting our clients and their message with their target audience/s. We consider our work a partnership relationship with our clients” says Theresa Ratajczak. “Professional and willing, we take each project personally. Our clients’ concerns and issues become our concerns and issues, because our success depends on our clients’ success.”
Theresa Ratajczak runs the day-to-day operations at PDA and drives the creative energy that fuels the concepts unmatched in the industry. She draws her design instincts from her extensive theatrical design background. “Creating and building sets and being involved with the demands of creating illusion and metaphor from the viewer’s perspective helps me approach each project,” says Theresa Ratajczak. In addition to her design background, has extensive experience in organizational management and digital marketing.
Unconventional problem solving, is Andrea’s most telling strength. She is result-driven, and her ability to move and motivate clients meets with success. Andrea adds her skills routinely as a consultant to PDA. Prior to PDA Marketing, Andrea owned an award-winning direct mail firm where she not only delivered repeated successful mailing campaigns but also matched that effort in providing her clients with marketing strategies that were creative and innovative. She is now called upon to initiate media campaings, website overhauls and incorporate digital marketing strategic plans.